Mohammed Abou Alatta is the Founder and CEO of ET Swiss AG, trans24.com AG, and the yourtrip24.com platform. Since founding the group in 2007, he has represented Swiss quality, international excellence, and tailor-made premium services in the fields of Tourism (DMC), VIP services, Transport & Logistics, Medical Care, Sports & Education Camps, and International Trade Mandates.
Born in Kuwait and deeply connected to the Arab world, Mohammed Abou Alatta has built a strong international network between Switzerland, the GCC region, Europe, and North Africa. This enables exclusive projects for royal families, government delegations, international corporations, sports teams, schools, universities, and VIP clients.
ET Swiss AG – Premium Tourism, DMC & VIP Services
Luxury travel & tailor-made tourism
Incoming Tourism & DMC Switzerland
Royal & VVIP services
High-level WEF Davos delegations
Medical tourism & health travel
Private school & university camps
VIP transfers, chauffeur & limousine services
Concierge, bodyguards & personal assistants
Helicopter, private jet & exclusive transfers
yourtrip24.com – International Travel & Transfer Platform
VIP transfers across Switzerland
Luxury vehicles & Sprinter services
City & airport transfers
Private chauffeurs
Business & leisure mobility services
trans24.com AG – Transport, Warehousing & Logistics
Warehousing in Aarau & Pratteln
Pallet storage, high-bay storage & block storage
Picking, packing & fulfillment
Nationwide parcel & pallet shipping
E-commerce logistics
Hazardous goods storage
Project & special transports
Additional Core Activities
International sports camps (football, handball, basketball & multi-sport)
Friendly matches of international teams in Switzerland
Private school & education camps
Medical care & rehabilitation at top Swiss level
International trade & procurement mandates
Tender & sourcing projects
Investor support & project implementation in Switzerland
Mohammed Abou Alatta’s vision is to position Switzerland — especially Graubünden & Davos Klosters — as a global premium destination for luxury tourism, medical care, sport, education, and high-level business services.
He stands for:
Fares Abou Alatta is currently in training/education and works as the personal assistant to the CEO of ET Swiss AG. At the same time, he is studying business administration, combining academic knowledge with practical business experience.
He supports the CEO in:
daily operations
project coordination
organizational tasks
internal processes
partner communication
Fares is fully focused on his learning and development phase, aiming to:
understand existing projects in depth,
analyze structures and workflows,
optimize business processes,
and gradually develop and launch new business projects in the future.
He shows strong motivation, discipline and a growing interest in:
entrepreneurship
tourism & DMC
logistics & e-commerce
international business
At this stage, he is clearly in his professional learning phase, with the long-term goal of actively contributing to the growth of the group and launching new projects in the coming years.
Your Trusted Partner in Switzerland for Tourism, Luxury Services & Global Business Solutions
ET SWISS is a Switzerland-based service provider specializing in premium tourism, elite hospitality, corporate logistics, and international trade support. With a deep understanding of Swiss culture, business etiquette, and global service standards, we deliver seamless, end-to-end solutions for travellers, delegations, royal families, medical guests, and international companies looking to connect with Switzerland.
Backed by strong industry networks, multilingual expertise, and an unwavering commitment to excellence, ET SWISS serves clients from the GCC, Europe, and around the world with professionalism, privacy, and precision.
We design fully customized travel experiences across Switzerland – from leisure holidays and family trips to adventure tours and corporate journeys. As a Destination Management Company, we handle everything: hotels, guided tours, transportation, activities, and on-ground assistance to ensure a smooth and memorable visit.
Switzerland is a global leader in healthcare, and we help patients access top-rated hospitals, clinics, and specialists. Our services include medical appointments, travel arrangements, translation, accommodation, postoperative care, and complete patient coordination.
We support government delegations, business missions, conferences, and WEF Davos participation with full protocol management, meeting coordination, security arrangements, and VIP hospitality to ensure smooth and effective representation in Switzerland.
ET SWISS is trusted by royal families and high-profile clients from the Arab world for its discretion and top-level service. We offer fully confidential VVIP programs, including bodyguards, chauffeurs, personal assistants, runners, and customized luxury coordination for families and delegations.
Our VIP Tourism division delivers high-end, luxury experiences for discerning travellers. Guests enjoy private tours, exclusive reservations, personalized itineraries, shopping assistance, helicopter transfers, and bespoke travel arrangements tailored to their lifestyle.
For professional teams and youth academies, we provide complete sports training camps—football, handball, basketball, and multi-sport programs. We arrange training facilities, friendly matches, hotel stays, physiotherapy, transportation, and 24/7 logistical support.
From luxury transfers and chauffeur services to corporate logistics and event transportation, we provide reliable mobility solutions. Our fleet includes executive cars, vans, and VIP vehicles suitable for families, business groups, and high-level guests.
ET SWISS also assists international companies and investors with procurement, partnerships, market entry, and negotiation mandates in Switzerland. We act as a trusted bridge between global businesses and Swiss markets.
To deliver world-class services that combine the best of Swiss excellence with personalized hospitality—creating unforgettable experiences and long-lasting partnerships.
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